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Technobabble versus the rebranding process
Website overhauls often cause a rousing and lively discussion leading to long meetings, lists of lists to be collected, strategic decision-maker input, and sometimes even talking to the end users about...
View ArticleLead Generation Requires Commitment to Brand Development – Part 1
I read a great quote from a marketer named Ron McDaniel the other day: "When it comes to the Internet in general, it matters less which online community or tool you use, and more on your commitment."...
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